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Explore a new go-to-market tech stack that revenue leaders are using to make their business development teams 10X more efficient.

The 10X RevOps Stack: A New GTM Model

For B2B companies navigating some of the roughest terrain we’ve ever seen in our industry, the need for efficient, scalable go-to-market (GTM) strategies has never been more critical. The old playbook—reliant on large business development teams, repetitive email sequences, and manual processes—is giving way to a new, innovative, invigorating approach that’s got revenue leaders very excited. 

This new model combines powerful tools that are designed to streamline and automate significant aspects of the GTM process and amplify your team’s abilities.

Let’s explore a cutting-edge stack that includes HubSpot, Apollo, Ocean.io, Reply or Smartlead, HeyReach, and Clay, to learn how each component integrates to transform lagging startup sales strategies into unstoppable revenue-generating machines.

1) The Components of the New Revenue Stack

  • HubSpot: Serving as the system of record, HubSpot stands out as the quintessential CRM tool for modern SaaS businesses. It not only organizes all customer interactions across multiple channels in one place but also integrates seamlessly with a variety of marketing, sales, and service software. HubSpot offers easy to use automation capabilities, which reduce the need for manual data entry and enable real-time updates across all user interfaces. Its intuitive dashboard and rich analytics provide deep insights into sales activities, making it the backbone for any data-driven sales strategy.

  • Apollo: Specializing in data enrichment, Apollo is the best-in-class for transforming sparse contact data into rich, actionable insights. Leaning on data science and predictive analytics, Apollo helps sales teams identify high-potential prospects and understand the best ways to engage them. The platform's strength lies in its ability to pull from millions of data points to provide updated information on leads, including job changes, company growth signals, and buying intent, which are critical for personalizing outreach in a scalable way. GTM leaders say Apollo’s been strongly outperforming competitors that cost ten times more.

  • Ocean.io: This platform is crucial for identifying best-fit customers using artificial intelligence to analyze your existing customer base and find companies that match the ideal customer profile. Ocean.io stands out by integrating directly with your CRM (such as HubSpot), which allows it to continuously refine its models based on new data and interactions. This ensures that targeting is always aligned with the most current market conditions and customer information, making it a priceless tool for maximizing the relevance and efficiency of marketing campaigns.

  • HeyReach: As a tool for LinkedIn outreach, HeyReach provides a highly specialized service that automates and personalizes direct messages to potential leads on LinkedIn. It's particularly effective because it focuses solely on LinkedIn's platform, optimizing for its unique communication style and networking environment. This focus makes HeyReach more effective compared to broader outreach tools, as it can leverage LinkedIn-specific data and engagement metrics to tailor messages that resonate with the professional audience found there.

  • Reply or Smartlead: These tools represent the pinnacle of email outreach automation. Reply.io and Smartlead excel by not only facilitating large-scale email campaigns but also incorporating AI to personalize each message based on the recipient's profile and past interactions. This capability ensures that emails feel individually crafted and relevant, greatly increasing open and response rates. Moreover, both platforms offer advanced analytics to continuously refine campaign strategies based on what works, positioning them as leaders in the email outreach space.

  • Clay: For those looking for an advanced level of personalization and automation, Clay serves as an optional yet powerful addition to the stack. Clay differentiates itself with its ability to create highly customized workflows that leverage AI for deeper insights into lead behavior and preferences. Its platform can automate tasks that typically require manual input, such as segmenting leads based on complex criteria or dynamically adjusting outreach strategies based on real-time feedback. For power users, Clay's capabilities mean a nearly bespoke level of service at scale, which is why it is considered a game-changer for those able to leverage its full potential.

2) ✨ Synergy ✨

The true power of this stack lies in its integration. Data flows seamlessly between these platforms, creating a cohesive system that automates much of the manual work traditionally involved in sales. For instance, leads generated and enriched by Apollo and Ocean.io are automatically updated in HubSpot’s CRM, where they are then targeted through personalized campaigns via Reply.io or Smartlead and HeyReach. For those opting to include Clay, its AI-driven insights further refine these efforts by continuously adapting strategies based on interaction data, enhancing the stack’s overall impact.

3) Going Turbo

By replacing the need for large teams of business development representatives (BDRs) with a more streamlined, tech-driven approach, this new model reduces overhead while increasing reach and precision in targeting. What once took a team of 15 BDRs can now conceivably be managed by one individual with a mastery of automation. 

Looking at it from another perspective, this stack actually makes individual BDRs far more valuable by greatly increasing their output and market coverage. Automation augments your team’s talents but it doesn’t have to replace them. If you already have 15 BDRs you love - guess what? You now have the equivalent of 150 of them. 

This transformation cuts costs and dramatically improves the speed and accuracy of sales operations. 

4) Forgetting the Old Ways

Traditionally, successful sales operations in B2B companies have required extensive staffing, including BDRs, account executives, and dedicated ops personnel. The toolset was vast, encompassing various CRM and ERP systems, email marketing platforms, cold-calling setups, and manual data entry across spreadsheets. So many spreadsheets. It really sucked. 

The old model demanded constant coordination among different teams, often leading to bottlenecks and confusion. In contrast, the modern 10X stack simplifies operations by consolidating multiple functions into fewer tools and fewer roles, if you prefer a lighter headcount. Automation and AI-driven insights make the sales process much more agile and efficient. 

Cool, Now What?

To help you build the perfect tech stack, Praction is excited to partner with NachoNacho, the world’s largest B2B SaaS + Services marketplace and the best way to buy SaaS. You can save an average of 30% on the best software products and business services, including Hubspot, Apollo, Reply, and Praction

Good hunting!